Legal Brand Protection
A registered trademark gives its owner legal rights over the mark for the registered goods or services, subject to UAE law.
Protect your business name, logo, brand identity, and distinctive products or services with trademark registration in the UAE. Najoom Corporate Services provides guidance throughout the trademark registration process, from initial trademark searches and class selection to application preparation, filing coordination, and renewal support.
Whether you are launching a new brand, expanding an existing business, or protecting a registered company identity, choosing the right trademark strategy is an important step in protecting your intellectual property.
Trademark registration can help businesses protect company and brand names, product names and labels, business logos and visual identities, distinctive symbols and designs, packaging and other eligible brand elements, and marks used to identify specific goods or services. Registration should be planned according to the products and services your business offers and the classes in which you need protection.
Your brand represents your business reputation, products, and customer recognition. Registering a trademark helps establish legal ownership and provides a basis for taking action against unauthorised use or conflicting marks.
A registered trademark gives its owner legal rights over the mark for the registered goods or services, subject to UAE law.
Trademark registration can support legal action against unauthorised use of an identical or confusingly similar mark, where the legal requirements are met.
A registered brand can help customers distinguish your products and services from those of competitors.
A trademark is an intellectual property asset that may be licensed, transferred, or commercially exploited in accordance with applicable requirements.
Registering a trademark in the UAE provides protection within the UAE. Businesses planning international expansion should consider separate registration requirements in their target countries.
A UAE trademark registration is generally protected for 10 years from the application filing date and may be renewed for further periods.
The UAE trademark framework recognises different types of distinctive marks. The appropriate application depends on the identity you want to protect.
A wordmark protects a distinctive name, word, or combination of words used to identify a business, product, or service.
A logo trademark protects the visual design or graphic identity associated with your brand.
A combined mark includes both the brand name and its visual design. The application should reflect the mark you intend to register.
Eligible packaging, shapes, colours, symbols, and other distinctive elements may qualify for trademark protection, subject to the legal requirements.
UAE trademark law recognises different forms of distinctive signs, including certain three-dimensional and other non-traditional marks. Eligibility depends on the nature and distinctiveness of the mark.
Before submitting an application, it is important to check whether an identical or similar trademark is already registered or pending for related goods or services. A preliminary trademark search helps identify potential conflicts and assess whether the proposed mark may face objections.
A search cannot guarantee approvalA search can reduce avoidable filing risks, but it cannot guarantee approval. The final decision rests with the competent authority.
Trademark applications are organised according to the international Nice Classification system, which groups goods and services into different classes. Selecting the right class is essential because trademark protection is connected to the goods and services covered by the application.
Classes 1–34 generally cover goods, including products such as chemicals, machinery, cosmetics, clothing, food products, and other merchandise.
Classes 35–45 generally cover services, including business management, advertising, financial services, education, hospitality, technology, and legal services.
Your class selection should reflect the actual products or services associated with your brand and your planned business activities. A trademark may be filed in one or more classes. Government fees are charged separately for each class, so the number of classes affects the total application cost.
Trademark registration involves several stages through the UAE Ministry of Economy and Tourism. The process may vary depending on the application, examination outcome, and whether an objection is raised.
Review existing trademarks to identify potential conflicts with your proposed brand name, logo, or other mark.
Identify the relevant goods and services under the Nice Classification system. A suitable class strategy helps define the scope of protection you are seeking.
Prepare the trademark image or representation, applicant information, selected classes, and other documents required for the application.
Submit the application through the relevant Ministry of Economy and Tourism service and pay the applicable examination fee.
The Ministry reviews the application and may accept it, raise an objection, or refuse it based on the applicable legal requirements.
After acceptance, the trademark proceeds to publication in the official trademark bulletin. The published mark is subject to a 30-day objection period. Third parties may file an objection during the applicable period.
If the opposition period ends without a successful objection preventing registration, the applicant can proceed with payment of the final registration fee.
After completion of the required stages and payments, the registration certificate is issued by the competent authority.
The cost of trademark registration depends on the number of classes, the type of application, and whether professional assistance, legal documentation, or additional services are required.
| Government fee | Standard amount |
|---|---|
| Examination / application fee | AED 750 |
| Publication fee | AED 750 |
| Final registration fee | AED 5,000 |
| Total government fees | AED 6,500 |
These amounts are for one class under the UAE Ministry of Economy and Tourism published standard government fee structure for a regular trademark application. Separate class fees apply when an application covers multiple classes. Government fees and service charges should be confirmed at the time of filing because official fees and procedures may change.
The Ministry also lists an expedited examination option with an examination fee of AED 2,250 for a one-business-day examination service. This is an examination option, not a guarantee that the complete trademark registration process will finish in one day.
Businesses operating in Dubai can register their trademarks through the UAE's national trademark registration system. The UAE Ministry of Economy and Tourism is the competent authority for trademark registration, so a separate Dubai-only trademark registration is not required.
Najoom Corporate Services provides trademark registration guidance for Dubai-based businesses, entrepreneurs, retailers, manufacturers, and service providers, including trademark name and logo search guidance, selecting suitable trademark classes, preparing application information and documents, coordinating the UAE trademark filing process, guidance on publication and opposition requirements, and trademark renewal and registration support.
Trademark registration may be relevant to startups launching a new brand in Dubai, e-commerce businesses and online retailers, restaurants, cafés, and hospitality brands, manufacturers and product distributors, professional and business service providers, and companies expanding their existing brand in the UAE. Whether your business operates from Dubai mainland or a free zone, trademark protection is handled through the national UAE registration framework.
Companies, entrepreneurs, and brand owners in Abu Dhabi can also apply for trademark protection through the UAE Ministry of Economy and Tourism. The registration framework is federal, meaning a trademark registered through the UAE national system is not limited to Abu Dhabi. It provides protection across the UAE according to the registered mark and applicable law.
Najoom Corporate Services assists Abu Dhabi-based applicants with understanding the trademark application requirements and preparing for the registration process, including preliminary trademark search and availability guidance, brand name and logo application preparation, identifying relevant trademark classes, reviewing applicant and company documentation, guidance on filing and publication stages, and trademark renewal and ongoing support.
Trademark registration can be important for businesses in sectors such as retail and e-commerce, food and beverage, manufacturing and distribution, professional services, technology and software, and hospitality and tourism.
The documents required depend on whether the applicant is an individual or a company and whether a registered trademark agent is handling the application.
An individual applicant located in the UAE may apply in their personal name without a commercial licence, according to the Ministry's stated requirements. A company or institution applying in its own name must provide its commercial licence. Applicants located outside the UAE must submit their application through a registered trademark agent and provide the required legal Power of Attorney. Additional documents may be requested depending on the applicant's circumstances and the type of mark.
A registered UAE trademark is protected for 10 years from the date of filing the application. The owner may apply to renew the registration for further 10-year periods in accordance with the applicable requirements.
Trademark owners should monitor the expiry date and prepare the renewal application within the permitted renewal period. The Ministry provides a renewal process during the tenth year of the current protection period and allows a further six-month period after expiry, subject to applicable fees and conditions.
Najoom can help trademark owners understand renewal requirements, review the necessary documents, and coordinate the renewal process.
A trademark application may face examination objections or opposition from a third party. These situations require attention to the specific grounds and the documents submitted.
The Ministry may raise an objection if an application does not meet applicable requirements or conflicts with an earlier mark. The applicant may need to respond or consider the available review procedures.
A third party may oppose an accepted trademark during the 30-day objection period following publication. The matter may require supporting documents, legal arguments, or professional representation.
If a registered trademark is used without authorisation, the owner may have legal remedies under UAE law. The appropriate action depends on the facts, available evidence, and applicable legal provisions. Najoom can help explain the relevant administrative process and coordinate with appropriate trademark professionals where legal representation is required.
Choosing the right support can make the trademark application process easier to manage. Najoom helps applicants understand the requirements and prepare their applications with greater clarity.
We help review proposed brand names and logos for potential conflicts before filing.
We assist with organising applicant information, trademark details, and supporting documents.
We help identify relevant goods and services categories based on your business activities and brand plans.
We guide applicants through the required filing stages and related documentation.
We help explain the publication, opposition, and renewal requirements.
We assist businesses and brand owners in Dubai, Abu Dhabi, and other UAE emirates with the national trademark registration process.
The standard government fees published by the UAE Ministry of Economy and Tourism total AED 6,500 for one trademark class: AED 750 for examination, AED 750 for publication, and AED 5,000 for final registration. Additional classes and professional services may increase the total cost.
The total process depends on the Ministry's examination, publication, opposition period, and completion of final registration requirements. The publication stage includes a 30-day objection period. The overall timeline may vary if the application receives an objection or opposition.
Yes. Trademark registration through the UAE Ministry of Economy and Tourism follows the national registration framework and is not limited to the emirate where the applicant operates.
Yes. Businesses and individuals based in Dubai can apply through the UAE's national trademark registration system. A separate Dubai-only trademark registration is not required.
Yes. Applicants based in Abu Dhabi can apply through the UAE Ministry of Economy and Tourism. The national registration framework provides protection across the UAE.
Yes. Applicants located outside the UAE must submit their application through a registered trademark agent and provide the required legal Power of Attorney and supporting documentation.
A business can seek protection for its name and logo. The appropriate application strategy depends on the mark's presentation, ownership, and intended scope of protection.
Yes. A trademark application may cover one or more classes under the applicable classification system. Separate government fees apply for each class.
The published trademark is subject to a 30-day objection period. A third party may file an opposition during this period in accordance with the applicable procedure.
A UAE trademark is protected for 10 years from the application filing date. It can be renewed for further 10-year periods under the applicable requirements.
The Ministry allows renewal within a six-month period after expiry, subject to applicable requirements and additional fees. Trademark owners should avoid waiting until after expiry to begin the renewal process.
No. UAE trademark registration provides protection under the UAE system. If you plan to protect your brand in other countries, you need to consider the relevant national or international registration routes.
Your brand name and logo are valuable business assets. Take the right steps to protect them with a properly prepared trademark application. Whether your business is based in Dubai, Abu Dhabi, or another UAE emirate, Najoom Corporate Services can guide you through trademark searches, class selection, documentation, filing coordination, and renewal requirements. Contact Najoom today to discuss your trademark registration requirements.